A Summary of the Primerdesign Easter Egg Hunt!

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The Primerdesign Easter Egg Hunt 2018 is officially over! We had an egg-cellent response to this promotion, with many people taking advantages of the discounts and freebies on offer. There were 11 eggs in total to be found – a few lucky customers even managed to find them all!

Now it’s over, we thought we would put together a quick summary, explaining where all the eggs were and what offers they contained.

Egg 1

This egg was on our homepage, right at the bottom within the scrolling bar of customer logos. It was a bit of a teasing egg – no offer but a jolly little joke and a clue to where to find some of the other eggs.

Why was the Easter bunny upset?
He was having a bad hare day!

Egg 2

Again a cheeky little egg with just a joke! This egg could be found on our Contact Us page.

What music does the Easter bunny like?
Hip hop

Egg 3

This egg gave customers a Primerdesign mug full of Easter chocolate with every order. We hid this egg on the genesig q16 page. The genesig q16 is the most affordable qPCR machine on the market and in our eyes the most beautiful too! Compact, mobile and quick, it’s an extremely popular machine with many. 

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In the USA, 90 million chocolate bunnies and 91.4 billion eggs are produced each year. At Easter, Americans also consume more than 16 million jellybeans used to fill the hollow centre of Easter eggs, and that’s enough to circle the globe three times over
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Egg 4 and Egg 10

Both these eggs had the same offer – 3 for 2 on all items (excluding the genesig q16 and software). This was a very popular offer with customers and many of you found these eggs.

We hid Egg 4 on our About Us page, and Egg 10 was featured on all our new genesigPLEX pages. The genesigPLEX kits are an egg-citing new range of multiplex kits – enabling you to pick and mix up to three different pathogens of your choice in one single test.

These new genesigPLEX kits include:

Egg 5

This egg was hidden away in our PrecisionPLUS qPCR Master Mix page. This exceptionally robust master mix gives superior quality data, with a bigger signal to noise ratio, and a brighter steeper more precise amplification plot. Anyone finding this egg got the code for a free experiment pad with every order!

Egg 6

This egg contained a fantastic offer – free custom training! With so many qPCR experts within Primerdesign, we’re always keen to share this knowledge and help our customers get the most from their qPCR experiments. So this was very popular. We hid this egg in the Hepatitis B qPCR kit page – one of our biggest selling qPCR test kits. 

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The UK’s first chocolate egg was produced in 1873 by Fry’s of Bristol
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Egg 7

This egg gave customers a free sticky note set with each order and was hidden on the page for our beef speciation qPCR kit. We offer speciation kits for a huge number of meat and fish species – take a look below:

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Did you know that the concept of the Easter Bunny bringing sweets and chocolate originated in Germany in the middle ages?
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Egg 8

Did you know that if you’re in the UK you get a sweet voucher for the Primerdesign Sweet Shop with every order? This egg gave customers an additional voucher to make each order even sweeter! For those outside of the UK, they got a goody bag including a Primerdesign mug, experiment pad, sticky note set and pen.

This egg was hidden in our Horse STI bundle kit. This kit contains three validated kits – to detect Taylorella equigenitalis (CEMO), Klebsiella pneumoniae and Pseudomonas aeruginosa independently. These kits have been granted permission to be used by registered Laboratories in the HBLB testing scheme.

Egg 9

This egg contained the code to the most popular offer – free delivery! We hid this egg on the
Mycobacterium Tuberculosis qPCR kit page.

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The largest ever Easter egg hunt was in Florida, where 9,753 children searched for 501,000 eggs
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Egg 11

Also another very popular offer was egg 11 – a free custom qPCR assay (designed to quantify gene expression analysis). The assays available were:

We hid Egg 11 on two pages:


So that’s it – did you manage to find all the eggs? Thank you to everyone who took part!

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